My Little Falls is a micro-local media company. Its mission is to generate interest in the community and connect residents in a more meaningful way by facilitating deeper conversations about how news and events will shape the future of Little Falls New York.
It’s about big news in a small town and how it impacts everyday life.
It’s about timely local news for the community, keeping citizens informed about important issues, telling stories about the people who live and work here, and giving locally owned businesses the opportunity to reach a very targeted audience of local residents and tourists alike.
It’s a whole new form of media-rich content developed specifically for today’s mobile lifestyle and listeners.
Studies have shown that when news coverage disappears, people are less informed, civic participation drops, and political corruption increases.
Content (C) Copyright My Little Falls, LLC. All Rights Reserved.
The founders of My Little Falls
David E. Warner has been a photographer since 1976. In 2001, he began focusing on using the arts and cultural programs as an economic stimulus to revitalize downtown districts in Texas. This was accomplished by working with Chambers of Commerce, Tourism groups, and area businesses to develop community branding and marketing action plans around cultural programs.
He was a founder of the Earthman Art Center in Galveston (and its Executive Director), was a co-owner of Bremond House Gallery, a Director of the Galveston Art League, helped form the 501C3 Elgin Arts Association, and began Art Walks and other arts-related events in Texas. In New York, he has been involved in several art-related activities – most recently as a panel member of the Saratoga Arts Grants panel, serving as its chair in 2015.
At the end of 2008, Dave and his family moved to the Little Falls area. In his ‘spare’ time he works on capturing the breath-taking beauty of the Mohawk Valley and Southern Adirondacks region with his landscape and aerial images. He also captures the profiles of the unique people that live in each of these areas through his “Signature Series” of painted portraits.
Dave started Art in the Adirondacks – the first media company devoted solely to delivering news about the arts through its regional coverage of art events and interviews from artists who are inspired by the Adirondacks. The online magazine offers syndicated interviews, articles and editorial coverage of the latest collecting trends as well as a mobile application for trip planning that provides an interactive map of artist’s studios, galleries, and art groups.
Today, Dave is fully focused on My Little Falls – Our mission is to provide accurate, timely local news for the community, to keep citizens informed about important issues, to tell the stories about the people who live and work here, and to give locally owned businesses the opportunity to reach a very targeted audience of local residents and tourists alike.
Deborah A. Kaufman is an experienced entrepreneur and marketing executive with a 25-year track record of developing successful marketing plans to commercialize products and services for Fortune 500 companies as well as technology startups. Over the years, Kaufman founded four companies and held C-level positions at both private and publicly-traded technology companies. Her company, Kaufman Marketing Group, was listed as one of the Top 25 Ad Agencies and Top 25 Web Developers in the Austin area for several years. Kaufman was often called upon as a public speaker on the topic of Internet marketing and branding.
Kaufman’s passion for the arts grew during her off time; as a stained glass artist for over 30 years (installations can be seen throughout Houston and Galveston) and, more recently, as a self-taught landscape artist inspired by her childhood spent in the Adirondacks (her work can be found at www.deborahkaufmanstudio.com). Kaufman has also been a co-owner in two fine art galleries and an arts incubator over the years, learning to appreciate the history of art and the often subtle nuances of what collectors look for in both representational and abstract art.
Throughout the years, Kaufman has been a staunch supporter of arts and arts organizations, helping artists to create and build upon their unique brands. In 2002, Kaufman began transitioning her consulting business to focus on empowering small arts communities with the marketing tools necessary to use art and arts activities as a catalyst for economic development.
Through her love of the arts and her extensive background in commercializing products and services, she developed arts-related marketing strategies for artists, organizations and communities that include: Earthman Art Center, Art in the Park Galveston, Historic Downtown Partnership – Galveston, Galveston Seaport Museum, Rosenberg Library Museum-Galveston, Bremond House Gallery-Elgin, Treenware Folk Art Gallery & Studio-Elgin, City of Elgin, Georgetown Arts Group, Wimberley Arts League, Village of Salado and others.
Today, Kaufman resides in the Little Falls area with her husband and continues to share her marketing knowledge about the positive economic impact that arts and arts-related activities can bring to a community. She is the General Manager of My Little Falls.
My Little Falls Contributors
As a Professional Nature Photographer, Naturalist, and Outdoor Educator, Joan Herrmann has been teaching and doing programs for Schools, Garden Clubs, Libraries, and Nature Centers, about 38 years. After moving from the Rochester area in 1995 she began her Photography business, Essence of Nature and also became a co-owner of The Artworks in Old Forge, New York. As a docent at Munson, Williams, Proctor Arts Institute, in Utica, New York she has been educating children and adults, for nineteen years.
In 2007 she began working with the Black River Outdoor Educational Program (BROEP) and in 2013 and 2014 did a week-long summer program at BROEP in conjunction with Mohawk Valley Community College (MVCC). Using her love of both nature and photography she created a Flora/Fauna outdoor educational program teaching students (ages 6 to 14) the joys of nature and creative photography skills.
Joan’s love of nature has been a lifelong study of Birds, Wildflowers, Mosses, Ferns, Trees, Amphibians, Reptiles, Grasses, Insects, Spiders, Tracks, Scat, and Galls. She has assisted in the cataloging of all trails used by the hiking Coaches and photographed and identified seasonal Flora.
Since October 2016 she has been writing a bimonthly nature column with Adirondack Express Newspaper. In October of 2019, she began a bi-monthly column with My Little Falls Newspaper. You may reach her at Jmphoto8442@gmail.com
Leslie Kubica is an Illustrator based in Little Falls, New York. She works in her small home studio, with plenty of rabbits, fresh air, and family to keep her company. When creating her illustrations she uses gouache, acrylics, ink, and digital media to create images that are both fun and whimsical.
Leslie started illustrating for My Little Falls because she loves her small home town and making illustrations about it! In addition to illustrating for local companies, Leslie designs and sells products with her own illustrations on them.
You can often find her at Chicks Along the Canal (www.ChicksAlongTheCanal.com) during the summer and online on her website (www.LeslieKubica.com). She shows her original artwork in restaurants and galleries, producing at least one full show of new work per year.
Elementary Music Teacher by day and Illustrator by night, she loves mingling with people of all ages, talking about art and music, and inspiring joy with her illustrations!
Dusten Rader – Editor
My passion for journalism began as an elementary school student writing book reports for pizza – my first job!
Although I believed I would one day become a novelist, and I still might, my focus in college materialized around the news.
While attending St. Bonaventure University, one of New York’s respected journalism schools, I found that I had quite a talent for capturing the moment. To me, this is the very essence of good journalism – observe with an unjudgmental eye.
As I learned more about the field, I discovered I also had a knack for photography, videography, editing, and navigating various forms of mass communication such as social media. A minor in computer science allowed me to develop skills in page design.
Upon graduation, I still wasn’t entirely sure I wanted to enter the world of news, so I took an opportunity to work for one of Hollywood’s top talent agencies, Agency for the Performing Arts. Working as an assistant to a reality television agent gave me a strong understanding of the entertainment industry and how it relates to broadcast news. However, my focus changed when I decided I wanted to utilize my computer science education.
Working in Quality Assurance at Electronic Arts allowed me to put my editing and writing skills to use by critically thinking about how video games are built. I eventually led a team on a project in a managerial role and authored training documents to improve productivity. When my contract ended, I decided I wanted to return to New York and give news another try.
After living in Buffalo for a short time, I landed a job as a sports writer and photographer for the Chautauqua Star weekly and website. Sports photography is extremely challenging, and I was able to sharpen my skills before being promoted to Editor. In the role, I felt I could finally put all of the abilities I had developed to use. I enjoyed working at the Star for several years before taking a position as a features reporter and entertainment editor at the daily newspaper The Post-Journal.
In my first role at a daily newspaper, I learned what it takes to put together a top-notch product while constantly battling deadlines. Every day I felt like my team and I had managed to accomplish the impossible and it was extremely rewarding. My favorite aspect of the job was interviewing entertainers such as musicians and comedians as Jamestown is known for its appreciation of the arts.
After meeting my wife, our shared childhood dream of owning land and becoming farmers led us to Little Falls, where we purchased 15 acres. Although we are currently weekend warriors when it comes to farming, it is a passion we will never give up. However, I could also not give up writing and continued my career at the Utica Observer-Dispatch.
As a Copy Editor for the OD, a larger circulation daily than the PJ, my page design and editing skills were put to the test. It was in this role that I learned I could confidently perform any role in a newsroom. The confidence boost led me to accept a position as Senior News Editor for the Gloversville Leader-Herald.
At the LH, a void was created by the retirement of its managing editor. In the absence, I took on a leadership role in the newsroom and ensured a smooth transition. Yet, it soon became clear that I wanted to focus less on leading others and more on creating the content myself.
So, I left for a more creative opportunity at the Amsterdam Recorder’s Fulton County Express weekly. Simultaneously the best and hardest job I’ve ever had, being the Editor allowed me to take the publication to new heights. It became a well-respected competitor for local news and showcased my talents via features and savvy social media usage.
Now, a former colleague of mine, Dave Warner, founder of My Little Falls, appreciated my talents and has decided to give me an opportunity to showcase the community I have come to call home.
You can contact him by emailing email@example.com