My Little Falls is a micro-local digital newspaper. Its mission is to generate interest in the community and connect residents in a more meaningful way by facilitating deeper conversations about how news and events will shape the future of Little Falls.
It’s about big news in a small town and how it impacts everyday life.
It’s about timely local news for the community, keeping citizens informed about important issues, telling stories about the people who live and work here and to giving locally owned businesses the opportunity to reach a very targeted audience of local residents and tourists alike.
It’s a whole new form of media-rich content developed specifically for today’s mobile lifestyle and devices.
The founders of My Little Falls
David E. Warner has been a photographer since 1976. In 2001, he began focusing on using the arts and cultural programs as an economic stimulus to revitalize downtown districts in Texas. This was accomplished by working with Chambers of Commerce, Tourism groups and area businesses to develop community branding and marketing action plans around cultural programs.
He was a founder of the Earthman Art Center in Galveston (and its Executive Director), was a co-owner of Bremond House Gallery, a Director of the Galveston Art League, helped form the 501C3 Elgin Arts Association, and began Art Walks and other arts-related events in Texas. In New York, he has been involved in several art-related activities – most recently as a panel member of the Saratoga Arts Grants panel, serving as its chair in 2015.
At the end of 2008, Dave and his family moved to the Little Falls area. In his ‘spare’ time he works on capturing the breath-taking beauty of the Mohawk Valley and Southern Adirondacks region with his landscape and aerial images. He also captures the profiles of the unique people that live in each of these areas through his “Signature Series” of painted portraits.
Dave started Art in the Adirondacks – the first media company devoted solely to delivering news about the arts through its regional coverage of art events and interviews from artists who are inspired by the Adirondacks. The online magazine offers syndicated interviews, articles and editorial coverage of the latest collecting trends as well as a mobile application for trip planning that provides an interactive map of artist’s studios, galleries, and art groups.
Today, Dave is fully focused on My Little Falls – Our mission is to provide accurate, timely local news for the community, to keep citizens informed about important issues, to tell the stories about the people who live and work here, and to give locally owned businesses the opportunity to reach a very targeted audience of local residents and tourists alike.
Deborah A. Kaufman is an experienced entrepreneur and marketing executive with a 25-year track record of developing successful marketing plans to commercialize products and services for Fortune 500 companies as well as technology startups. Over the years, Kaufman founded four companies and held C-level positions at both private and publicly-traded technology companies. Her company, Kaufman Marketing Group, was listed as one of the Top 25 Ad Agencies and Top 25 Web Developers in the Austin area for several years. Kaufman was often called upon as a public speaker on the topic of Internet marketing and branding.
Kaufman’s passion for the arts grew during her off time; as a stained glass artist for over 30 years (installations can be seen throughout Houston and Galveston) and, more recently, as a self-taught landscape artist inspired by her childhood spent in the Adirondacks (her work can be found at www.deborahkaufmanstudio.com). Kaufman has also been a co-owner in two fine art galleries and an arts incubator over the years, learning to appreciate the history of art and the often subtle nuances of what collectors look for in both representational and abstract art.
Throughout the years, Kaufman has been a staunch supporter of arts and arts organizations, helping artists to create and build upon their unique brands. In 2002, Kaufman began transitioning her consulting business to focus on empowering small arts communities with the marketing tools necessary to use art and arts activities as a catalyst for economic development.
Through her love of the arts and her extensive background in commercializing products and services, she developed arts-related marketing strategies for artists, organizations and communities that include: Earthman Art Center, Art in the Park Galveston, Historic Downtown Partnership – Galveston, Galveston Seaport Museum, Rosenberg Library Museum-Galveston, Bremond House Gallery-Elgin, Treenware Folk Art Gallery & Studio-Elgin, City of Elgin, Georgetown Arts Group, Wimberley Arts League, Village of Salado and others.
Today, Kaufman resides in the Little Falls area with her husband and continues to share her marketing knowledge about the positive economic impact that arts and arts-related activities can bring to a community. She is the General Manager of My Little Falls.