Governor Kathy Hochul today, alongside Empire State Development and the Departments of Labor, Taxation and Finance, and Agriculture and Markets, encouraged all New Yorkers to support their local small businesses on “Small Business Saturday,” November 26, 2022.

Small businesses make up 98 percent of New York State’s economy and generate millions of jobs throughout the Empire State, and by choosing to shop Saturday locally, and every day, New Yorkers are investing in their neighborhoods, strengthening their communities, and keeping tax dollars within New York State.

“Small Business Saturday is an opportunity for all New Yorkers to play a role in strengthening our economy, creating vibrant neighborhoods, and keeping communities connected,” Governor Hochul said. “New York’s small businesses are the core of our economy, and because this community was among the hardest hit at the height of the pandemic, my administration has been squarely focused on its recovery. I encourage New Yorkers to take advantage of all that these businesses have to offer and shop locally this Saturday.”

How to Support Small Businesses Every Day

  • Shop local – Make efforts to shop at small, local stores instead of a big-box chain. By shopping small, you stimulate your local economy since small business owners purchase supplies and goods nearby.
  • Purchase gift cards – Most small businesses, from your favorite restaurant, bar, or coffee shop, your neighborhood specialty retailer, or your local hair salon, offer gift cards or gift certificates. By purchasing gift cards, it will inject needed investment into these businesses well past the holiday season.
  • Head to your local farmer’s market – Many outdoor farmer’s markets may head indoors this time of year, but there are still many one-of-a-kind, unique offerings. From hand-made crafts to seasonal greenery – your local farmer’s market is a great place to support local small businesses.
  • Visit or order takeout or delivery from your local bar or restaurant – Don’t forget to tip well. Restaurant workers were hit among the hardest by the pandemic. Many restaurants are still offering curbside delivery.
  • Give positive reviews – If you have found a great product, meal, or service or even a great promotion or sale, let your friends and family know. Don’t forget to leave a great review on your social media feed. The best advertising is word-of-mouth.
  • If you have to make a return, take a store credit over a refund – If you can. This keeps the money within the small business, and every little bit helps.