Little Falls, NY – As the Little Falls Cheese Festival continues to grow in size and reputation, its planning committee decided to launch its 5th year with a new look. A logo competition was announced in the fall, asking artists and graphic designers to “enter as many times as you like.” The competition was advertised via posters and social media from Syracuse and Utica to the Hudson Valley, from the southern Adirondacks to the Cooperstown-Oneonta area, including to area art instructors.
Over 100 entries were received—an impressive outpouring of creativity and talent! It took the 10-person committee many hours and several meetings to sift through them all and identify finalists and, finally, a winner.
The winner is Raema Rotindo, of Hudson, New York, a young graphic designer and entrepreneur who owns The Rockerbox Spice Company (she, of course, designed her own logo), specializing in pure garlic and onion powders. She found out about the competition because she is a Little Falls Cheese Festival (and Mohawk Valley Garlic and Herb Festival) vendor.
“We love Rae’s design,” committee member Teri Chace declared. “The wedge shape telegraphs CHEESE, the hand-lettering look is compatible with our ‘handcrafted’ and ‘artisan’ cheesemaker theme, the ribbon across the middle is festive, and the blue and yellow colors provide strong contrast and are as New York State as, well, car license plates. We are thrilled.” She said the committee will not only use it to promote the festival, but is planning a “swag booth” at the festival, where attendees can get a souvenir sticker, mug, or t-shirt featuring the new logo.
Rae wins prize money and a cheese basket. The committee has invited her to come to Little Falls soon to receive her award and congratulations, and to be photographed with her winning design. When weather permits, there will be a ceremony on the steps of the Little Falls Historical Society Museum on South Ann Street, the handsome historic building that was once a bank that played an important role in the City’s heyday as the Cheese Market for the nation back in the late 1800s. Local media is invited.
“This nonprofit festival promotes New York producers and is enjoyed and supported throughout our region,” Chace emphasized. “Each year it gets bigger and better and now has truly earned its moniker ‘New York State’s Premier Gathering of Cheesemakers.’ The new logo represents our enthusiasm and pride.” This year’s festival will be on Saturday, July 13, 2019 in downtown Little Falls.
Please visit www.littlefallscheesefestival.com or like ‘Little Falls Cheese Festival’ on Facebook for more information about the 2019 festival, vendor spaces, and tax-deductible sponsorship opportunities.