A screenshot from the video created for the ThisIsLittleFalls.com website.

Little Falls, NY — Embella, Inc. and the City of Little Falls have announced the unveiling of a relocation/marketing site for Little Falls as part of the City’s HGTV Home Town Takeover package. The new website, www.thisislittlefalls.com, showcases the City as one of the most attractive small cities in Upstate New York to live, work, and play.

Deborah A. Kaufman, a managing partner of Embella, Inc., said, “Little Falls has been experiencing a resurgence of interest from millennials who are relocating to our City for its family-centric lifestyle, year-round activities, and idyllic quality of life. We wanted to create a site that would highlight what all the fuss is about, and why Little Falls is on the radar of so many young people.”

The site showcases the visual ‘eye-candy’ of the City’s incredible walkability, affordable real estate, vintage architecture, iconic downtown, scenic topography along the Erie Canal, and numerous assets. For a small city of just under 5,000 residents, the City has a European vibe with amenities that mimic much larger communities, including a hospital, movie theater, great lodging, bakery, butcher shop, grocery, great restaurants, and numerous small shops to explore.

The design strategy is to make a connection with visitors through first-hand accounts of what it’s like to live and work in the City. The video for HGTV is one such feature on the site. It’s taken from the perspective of someone who grew up in the City, had a big-city career, and moved back to create the next chapter of his life and that of the City’s.

The site has been in the works for the past six months and was completed as additional background for HGTV producers just in time for the show’s application deadline of February 7, 2020. The winning City will host the Home Town Takeover show for a six-episode town makeover slated to air on HGTV in 2021.

“We pulled out all the stops for the HGTV package. The addition of this chamber of commerce type site gives producers a supplemental piece for background about the history, stories, festivals, events, and the businesses that make up our great City. Completing it in time for the HGTV submission, creates a compelling story about Little Falls,” added Mark Blask, Mayor of Little Falls.