Price Chopper/Market 32, in collaboration with trade partner Freihofer’s Baking Co., has launched a campaign to help raise funds for the Alzheimer’s Association. From May 1 to June 30, for every purchase of select Freihofer products marked with specially designed shelf tags, Price Chopper/Market 32 and Freihofer’s will each donate $.05 to the Alzheimer’s Association.

The Alzheimer’s Association is the leading voluntary health organization focused on research as well as care and support for the 6.9 million Americans living with Alzheimer’s Disease, the most common cause of dementia. As the largest nonprofit funder of Alzheimer’s research, the Alzheimer’s Association is committed to advancing vital research toward methods of treatment, prevention, and, ultimately, a cure.

“At Price Chopper/Market 32, we are pleased to be a part of this collaborative effort to help the Alzheimer’s Association as they lead the way to end Alzheimer’s and all other dementia,” said Pam Cerrone, Price Chopper/Market 32’s Director of Community Relations. “Teaming with our longtime trade partner on this important venture doubles the impact for this important cause.”