ALBANY, NY – With early school closures and economic hardship facing many families due to the COVID-19 pandemic, the needs of our communities have never been greater, and feeding our families has never been more important.

Summer is generally a difficult time for food-insecure families when more than 18 million children nationwide lose access to free or reduced-price meals at schools, including the nourishment of milk.  However, many families are already struggling to provide for their children, and food banks are stretched thin.

To offer assistance, Price Chopper/Market 32 will once again join forces with American Dairy Association North East in support of Fill a Glass with Hope® to provide fresh milk to local food banks.

During June, National Dairy Month, shoppers at Price Chopper/Market 32 stores across New York, Connecticut, Massachusetts, New Hampshire, Pennsylvania, and Vermont can ‘round up’ their change at checkout to donate and help make milk available to children and families in their local community.

“Price Chopper/Market 32 recognizes that due to its perishable nature, milk remains the most requested but least donated item to food banks,” said MonnaGolub, VP Public Relations & Consumer Services for the progressive Northeastern chain. “Our year-round commitment to fighting food insecurity also helps us to recognize the importance of taking a different tact during the summertime given that kids are out of school, but still playing, learning, and growing and needing the essential, protein-rich nutrients that milk provides.”

Within the trusted channel of this campaign, 100 percent of all donations will remain local and help deliver gallons of milk to families with children in need in our communities.

Mark Quandt, Executive Director of the Regional Food Bank of Northeastern New York, said, “We thank Price Chopper/Market 32,  American Dairy Association North East, Commissioner Ball, Garelick Farms, and New York State’s dairy producers for their continued commitment to the Fill a Glass with Hope® campaign to raise awareness with both the food industry and consumers and to help food banks provide more fresh milk for families in need. Over the past ten weeks, the Regional Food Bank’s distribution has increased more than 55%, and we have provided 9,886,000 meals to people in need who receive assistance from the 1,000 non-profit programs we serve in 23 counties. Families are more challenged with children home from school, so having a consistent supply of milk is more important than ever before.”

Not only do dairy products like milk play an important role in providing key nutrients, with more than 4,000 dairy farms throughout New York, the industry is also essential to the state’s economy.

“As we all adjust to the impacts of the COVID-19 pandemic, it’s more important than ever to support our dairy farmers, put nutritious food on our tables, and lend a helping hand to our neighbors in need,” said New York State Department of Agriculture and Markets Commissioner Richard A. Ball. Donating to the Fill a Glass with Hope® campaign will do just that. We encourage everyone to buy a gallon of milk and make a donation to this great cause during Dairy Month.”

Fill a Glass with Hope® is a joint effort between the American Dairy Association North East, dairy farmers, agriculture partners, and business leaders to help provide fresh milk to families in need through a network of local food banks.

“As we continue to navigate through these uncertain times, rest assured we as dairy farmers are essential businesses that are here for you each and every day,” said dairy farmer Jessica Hula of Insight Dairy in Little Falls, N.Y. “We will continue to produce wholesome, nutritious milk for your family and ours. Know that farmers everywhere are working hard doing everything we can to get our milk to those who are in need.”

Since the partnership began in 2015, thousands of gallons of fresh, highly-requested milk have been donated to local food banks on behalf of Price Chopper/Market32. 

About the Golub Corporation:
Based in Schenectady, NY, the Golub Corporation owns and operates 133 Price Chopper and Market 32 grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 20,000 teammates collectively own more than 44% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit www.pricechopper.com.

About American Dairy Association North East

American Dairy Association North East (ADANE) is the local affiliate of the National Dairy Council® and the regional consolidation of three promotion organizations including the American Dairy Association and Dairy Council, Inc., Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program. Committed to nutrition education and research-based communications, ADANE provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers, and media. Funded by dairy checkoff dollars from nearly 10,000 dairy farm families in New York, New Jersey, Pennsylvania, Maryland, Delaware, and northern Virginia, ADANE works closely with Dairy Management Inc.™ to bring a fully integrated promotion program to the North East region. For more information, visit www.AmericanDairy.com.