by Dave Warner
The Think Local Little Falls’ Second Annual Restaurant Week in Little Falls is scheduled for March 18-21, and it follows a pattern of the same kind of event that is held in much larger cities across America.
Marica Bellico-Brodock is the organizer for the event and she said, “we’re a small city, but we have a lot of restaurants, so we wanted to focus on restaurants that could do either lunch or dinner.”
Right now they are hoping to have at least eleven restaurants that will participate, and they already have several that have confirmed their participation in the event.
Lunch is going to be from 11 am -2 pm and dinner will be served from 4 pm until 9 pm. Bellico-Brodock said, “There is going to be a variety of price ranges from those restaurants that participate. Each one is giving us a special menu or just one item that will be on special.
The group is working on descriptions of each restaurant that is participating. Once they are completed, they intend to push them out to social media and other channels to maximize participation in the event.
Elaine Cobb, co-chair of Think Local said, “This year, our focus is on highlighting our businesses within certain categories, so this month we’re featuring our restaurants.”
“The response to last year’s event was pretty good. The majority of the restaurants had a really good turnout….people who might never have gone to Canal Side, or Beardslee Castle had a chance to see what they were like,” Bellico-Brodock said.
They are planning on a social media contest that will encourage people to go to a restaurant, take a picture, and then use the hashtag #littlefallsdineout2020 on social media. Bellico-Brodock said, “we’ll pick a winner from those posts and they will have a chance to win a $50 gift certificate to one of the participating restaurants of their choice.”
Think Local is providing the money for the gift certificate and is working hard to give more exposure to participating restaurants using a strong social media push up to and during the event.
“We want to create an environment where the owners of a participating restaurant get maximum exposure. We are going to create videos of each one, showing the restaurant, owners and employees so everyone will feel comfortable visiting a restaurant that they may not have been in before,” she stated.
“We think we’ll be able to provide a lot of extra visibility for participating restaurants with that effort.”
The event is sponsored by Read Accounting, which is giving a 10% discount on tax preparation when you bring in a receipt from a participating restaurant.