By Dave Warner
In the next episode of the Building Local Business podcast, host Carl Ulinski sits down with DonnaMarie Aiello, the spirited new owner of Aiello’s Laundromat in Herkimer, New York.
What started as a humble vegetable cart peddled door-to-door by her Italian immigrant grandfather, Joseph Aiello, has evolved into a thriving plaza—including the laundromat that’s now in Aiello’s capable hands after her 30-year career in insurance.
Aiello shares candidly about the leap of faith she took in June, turning family history into her own twist on the business. Facing challenges like vandalism and loitering, she installed a state-of-the-art keyfob security system and a fresh bathroom, creating a safer space for families.
“I talked to the patrons—they wanted to feel secure,” Aiello explains, adding that she’s buzzed in over 200 loyal customers who rave about the changes.
But it’s not all suds and cycles: Aiello combats rising costs with innovative perks, like a partnership with neighboring Domino’s offering laundromat-goers a large one-topping pizza for just $7.99 daily.
Her “We Wash Wednesdays” drop-off service is a game-changer for busy parents and students, and she teases future dreams of digital kiosks or even a cozy cafe nook.
Sprinkled with humor—from forgotten car keys and driver’s licenses jamming machines to Aiello’s quip, “Orange really isn’t my color” (hinting at pre-keyfob mishaps)—the episode celebrates grit, community, and the American dream.
Tune in to hear Aiello’s inspiring story and tips for small business owners. Catch the full episode on YouTube or your favorite podcast platform by searching “Studio 25 Podcast Network”—you might just find yourself heading to 232 Mohawk Street for a spin cycle and a slice!